E28 - with Roger Wakefield, Expert Plumber
With over 100 million views on YouTube, Roger Wakefield is the most viewed plumber on the internet.
This week we had an engaging conversation with Roger to hear how he got his start in plumbing, how trade education should evolve, how to use video marketing, and growing the trades for the next generation.
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Be Like Roger: Grow Your Online Presence
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Having a strong online presence is crucial for any professional, especially in the construction and trades industry. Roger Wakefield has set a stellar example of how to leverage the internet to grow your business and personal brand. Here are some key strategies to help you emulate his success:
1. Share Your Expertise
- Educational Content: Create videos and blog posts that teach your audience valuable skills or knowledge.
- Step-by-Step Guides: Break down complex processes into easy-to-follow steps.
- Answer Common Questions: Address frequently asked questions in your field.
2. Be Authentic and Engaging
- Show Your Personality: Let your unique voice and character shine through in your content.
- Engage with Followers: Respond to comments and messages to build a community.
- Share Behind-the-Scenes: Give your audience a glimpse into your daily work and life.
3. Utilize Multiple Platforms
- YouTube and TikTok: Create video content that is informative and entertaining.
- Instagram and Facebook: Share photos, stories, and quick updates.
- LinkedIn: Network with other professionals and share industry insights.
4. Consistency is Key
- Regular Posting Schedule: Maintain a consistent posting schedule to keep your audience engaged.
- Quality Over Quantity: Focus on creating high-quality content, even if it means posting less frequently.
- Stay Current: Keep up with trends and update your content to stay relevant.
5. Invest in Your Skills
- Learn New Technologies: Stay updated with the latest tools and software in your industry.
- Attend Workshops and Webinars: Continuously improve your knowledge and skills.
- Collaborate with Others: Partner with other influencers or professionals to expand your reach.
6. Market Yourself Effectively
- SEO and Keywords: Optimize your content for search engines to increase visibility.
- Use Hashtags: Utilize relevant hashtags to reach a broader audience.
- Promote Your Services: Highlight your services and successes in a way that resonates with your audience.
7. Track Your Progress
- Analytics Tools: Use tools to monitor your engagement and growth.
- Feedback: Listen to your audience’s feedback and adjust your strategy accordingly.
- Set Goals: Define clear, achievable goals for your online presence.
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