E12 - with Taylor and Stephen Ogburn of Ogburn Construction
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Hosts Dillon and Will explore the transformative power of Simon Sinek's book "Start with Why" and uncover the secrets behind finding purpose-driven success.
Our guests this week were the Ogburn bros of Ogburn Contruction out of Virginia. You don't want to miss this one, especially if...
- you're looking to move from being a General Contractor into a specialized field
- you're looking to upgrade your tech or develop some software specific to what you do
- you're needing to assess if your employees should remain on the team or seek excellence elsewhere
- you're needing a little inspiration to make some scary pivots in your business
The Ogburn bros inspired us to remain positive in the midst of uncertainty and change.
Here's our Top Five List on How to Make a Pivot in your Business:
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Spot the Trendy Wave: Keep your radar tuned to the latest trends in your industry and even outside of it. Whether it's through social media, industry reports, or good old-fashioned networking, identify the waves of change that could carry your business to new shores.
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Unleash Your Inner Sherlock: Dive deep into detective mode and investigate your business's strengths and weaknesses. What do you excel at? What makes your customers rave? Use this sleuthing to uncover hidden opportunities that could be your next big thing.
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Test, Don't Stress: Before you go all-in on your pivot, dip your toes in the water. Launch a mini-experiment or two to see how your audience reacts. Whether it's a quirky social media campaign or a limited-time offer, testing lets you tweak and refine before the big splash.
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Spread the News, Spread the Joy: Time to put on your PR hat and shout your pivot from the rooftops! Share your excitement with your team, customers, and anyone who'll listen. If you're not excited about it then odds are neither will your team.
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Roll with the Punches: Remember, pivoting is a journey, not a destination. Stay nimble and ready to adjust course as needed. And don't forget to celebrate the small victories along the way. Don't expect to get the pivot right the first time... pivot again, pivot again, pivot again. You get the idea.
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