|
In this week's episode, Will and Dillon discuss the tact and discipline needed in employee terminations - and some key do's and don'ts.
Then they're joined by Bill Crawford to discuss marketing strategies for contractors and how to drive business digitally. Looking to grow your business? You don't want to miss Bill's insights and decades of years of marketing knowledge. He's helped numerous contractors, especially in the basement waterproofing and foundation repair industries, grow through targeted internet marketing.
Looking to start a new company or in need of refining your marketing strategy at your current company?
Here's our Top 10 Tips for Getting Started in Digital Marketing:
-
Know Your Audience Inside Out: Don't just guess who your audience is; research them extensively. Use tools like Google Analytics, social media insights, and surveys to gather data on their demographics, interests, and online behavior.
-
Study Your Competitors Up Close: Look at what your competitors are doing right and wrong. Analyze their marketing strategies, content, social media presence, and customer feedback. Identify gaps in the market that you can fill or areas where you can outperform them.
-
Create a Lean Business Plan: Your business plan doesn't need to be a lengthy document. Focus on the essentials: your target market, value proposition, revenue streams, and initial marketing strategies. Keep it flexible so you can adapt as you learn more.
-
Highlight Your Unique Selling Points (USPs): Figure out what makes your digital marketing services stand out. Whether it's your specialized expertise in a particular industry, your innovative approach to campaigns, or your exceptional customer service, make sure your USPs are clear in all your marketing materials.
-
Get Your Online Presence Right: Your website is your digital storefront, so make it professional, user-friendly, and optimized for search engines. Set up profiles on relevant social media platforms where your audience hangs out, and regularly share valuable content that showcases your expertise.
-
Build a Well-Rounded Team: You don't need a huge team to start, but you do need people with diverse skills. Look for team members who are experts in areas like SEO, content creation, social media management, and analytics. Consider outsourcing certain tasks if necessary.
-
Focus on Client Satisfaction: Happy clients are your best marketing tool. Communicate clearly, set realistic expectations, and go the extra mile to deliver results. Solicit feedback regularly and use it to improve your services.
-
Track What Matters: Don't get overwhelmed by data; focus on the metrics that directly impact your goals. For example, if your goal is to increase website traffic, track metrics like organic search traffic, referral traffic, and bounce rate.
-
Stay Agile and Experiment: Digital marketing is always evolving, so be willing to adapt your strategies based on new trends and insights. Test different approaches, analyze the results, and iterate based on what works best for your audience.
- Have Some Fun with It: Injecting creativity, passion, and a sense of fun into your digital marketing efforts not only sets your company apart but also fosters a vibrant culture where innovation thrives, leading to memorable campaigns and lasting client relationships.
|
