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Many contractors know their trade well but aren't exactly great at marketing. In this episode, Will and Dillon sit down with Drake to discuss practical steps to growing marketing content and consequentially boosting sales.
Here's a few tips on taking your marketing game up a notch...
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Show, Don't Just Tell: Instead of bombarding your audience with lengthy text posts or technical jargon, let your work speak for itself. Use platforms like Instagram and Facebook to share eye-catching photos and videos of your completed projects, highlighting your craftsmanship and attention to detail. Whether it's a stunning kitchen remodel or a beautifully landscaped backyard, visual content is key to capturing your audience's attention and showcasing the quality of your work.
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Tell Your Story: People don't just buy products or services—they buy into stories. Use social media as a platform to share your journey as a contractor, from your humble beginnings to your proudest achievements. Share behind-the-scenes glimpses of your work process, introduce your team members, and highlight the values that set your business apart. By humanizing your brand and sharing your authentic story, you'll forge deeper connections with your audience and build trust with potential clients.
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Embrace Short-Form Video Content: Short-form video content is all the rage these days, and for good reason—it's highly engaging, easily digestible, and perfect for capturing the attention of today's fast-paced audiences. Platforms like TikTok and Instagram Reels offer the perfect opportunity for contractors to showcase their skills, share quick tips and tutorials, and even inject a bit of humor into their content. Whether you're demonstrating a new construction technique, sharing a quick home improvement hack, or simply showing off your personality, short-form video content is a fun and effective way to engage with your audience and drive up sales.
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Engage with Your Audience: Social media is a two-way street, so don't just post and ghost—engage with your audience! Respond to comments, answer questions, and participate in conversations related to your industry. Encourage satisfied clients to leave reviews and share their experiences on your social media pages. By actively engaging with your audience, you'll foster stronger relationships, build brand loyalty, and increase the likelihood of converting followers into paying customers.
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Analyze and Adapt: Finally, don't forget to track your social media metrics and analyze the performance of your content. Pay attention to which posts generate the most engagement, which types of content resonate with your audience, and which platforms yield the best results. Use this data to refine your social media strategy, experiment with new ideas, and continuously improve your approach. By staying agile and adapting to the ever-changing landscape of social media, you'll position your business for long-term success.
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