Solving Employee Turnover in Landscaping to grow $6M

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In the competitive world of landscaping, success is not only about surviving but thriving amidst the competition. A fascinating tale of growth and success is that of Chad Mlan, co-founder of Squared Away Lawns. Starting in 2009, Chad took his landscaping company from a modest operation to a multi-million-dollar enterprise, all while fostering a culture of personal and professional development within his team. This article delves into the secrets behind Chad's success, from leadership principles to strategic acquisitions.

Early Beginnings and Building a Foundation

Military Background and Initial Challenges

Chad's journey didn't begin in the landscaping industry. After serving as a scout observer in the Marine Corps, Chad sought new opportunities. With a background in responsibility from a young age and a family history in the military, he initially thought of re-enlisting as an officer. When those plans fell through, he turned towards entrepreneurship. Recognizing the untapped potential in Oklahoma City's landscaping industry, Chad founded Squared Away Lawns.

Establishing a Company Culture

From the onset, Chad understood the importance of company culture. Drawing on his leadership experiences, he realized that taking care of his employees was paramount. By focusing on personal development and getting to know his team, he created an environment where workers felt valued and motivated. This culture became a cornerstone of Squared Away Lawns' success.

Key Strategies for Growth

Personal and Professional Development

One of Chad's most effective strategies was his commitment to personal and professional development for his employees. He didn't just want employees who could complete tasks; he wanted a team of dreamers and achievers. Through bi-weekly meetings, he touched on core values, leadership, and character, fostering a culture of growth and learning.

Chad employed unique tactics, such as asking potential hires to close their eyes and visualize their future. This exercise wasn't just about dreams; it was about setting goals and inspiring employees to become the individuals necessary to achieve those goals. By encouraging his team to think about where they wanted to be in the future and how they could get there, Chad built a driven and motivated workforce.

Hiring and Training Philosophy

A pivotal part of Chad's approach was hiring individuals who were aligned with the company's growth mentality. During the interview process, he sought out people with dreams and ambitions, ensuring they were onboard with the company's vision. This alignment was crucial for maintaining a cohesive team dedicated to both personal and organizational growth.

Developing a Sales Team

As Squared Away Lawns grew, the importance of having a dedicated sales team became clear. Initially, managers and designers handled sales, but Chad realized that each department needed to focus on their strengths. Designers, being the creative minds, were better suited to designing rather than closing sales. By establishing a sales team, Chad ensured that sales efforts were focused and effective.

Acquisition and Scaling

The Big Leap: Acquisition and Merger

A significant milestone in Squared Away Lawns' growth was a merger and acquisition in 2020. This move doubled the company's size overnight, presenting both opportunities and challenges. Merging two teams required significant adjustments, but Chad's focus on culture and development made the transition smoother. By aligning pay scales, integrating benefits, and fostering trust, the merged organization thrived.

Despite the initial financial strain and the logistical challenges of merging two different organizational cultures, Chad's leadership ensured a successful integration. Overcoming the friction points of transition, such as reluctance to adopt new systems or wear new uniforms, was key to maintaining morale and continuity.

Financial Strategy and Planning

The acquisition process taught Chad the importance of financial planning. Utilizing an owner finance agreement allowed for a smoother transition without bearing high-interest costs. The remainder of the purchase was financed through the bank, ensuring liquidity and financial stability. Chad's meticulous planning and strategic financial decisions underscored the importance of adaptive and creative approaches to business growth.

Maintaining Momentum and Overcoming Challenges

Scaling the company required continuous adaptation. By focusing on the most vulnerable areas and addressing weaknesses, Chad ensured sustained growth. Whether it was refining sales processes or enhancing team efficiency, the focus remained on optimizing every aspect of the business.

Life After Business

Transitioning from Ownership

Ultimately, Chad decided to sell his interest in Squared Away Lawns. While this decision brought a sense of freedom, it also introduced new challenges. Adjusting to life without the daily responsibilities of running a company required significant personal adaptation. The transition underscored the importance of having a clear plan and purpose beyond business ownership.

Founding Maverick Companies

Driven by his passion for leadership and development, Chad founded Maverick Companies, which encompasses Live Maverick Leadership and Live Maverick Apparel. These ventures focus on inspiring and teaching personal development and business leadership. By aligning inspirational apparel with comprehensive leadership programs, Maverick Companies aims to fill the mentorship gap in today's entrepreneurial landscape.

Leadership Lessons and Principles

Simplifying Leadership

Chad's leadership philosophy is rooted in three core principles: inspiration, teaching, and accountability. He believes that effective leadership begins with inspiring individuals, teaching them what they need to know, and holding them accountable to their commitments. These principles have guided his approach to both Squared Away Lawns and Maverick Companies.

Building Trust and Integrity

At the heart of Chad's leadership style is a commitment to trust and integrity. By consistently demonstrating trustworthy behavior and decision-making, Chad cultivated a loyal and dedicated team. This emphasis on character and trust was crucial in building a sustainable and thriving business.

Final Thoughts

Chad Mclain's journey from a Marine Corps scout observer to a successful entrepreneur and leadership mentor is a testament to the power of vision, culture, and dedication. His story illustrates that success in business is not just about financial acumen but also about nurturing and developing the people who drive the organization. Whether through personal development, strategic acquisitions, or inspiring leadership, Chad's approach offers valuable lessons for any aspiring entrepreneur.

For those looking to embark on a similar journey, the key takeaways are clear: invest in your people, be willing to adapt and innovate, and always lead with integrity and passion. As Chad continues to inspire and mentor through Maverick Companies, his impact on the business world is just beginning.

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• Email: chad@livemaverick.com