E30 - with Ashley Herrera, Marketing Guru
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Everything you thought you knew about marketing is changing. Artificial Intelligence is changing the game. SEO and SEM are adapting and your presence may take a hit because of it. This week we're joined by Ashley Herrera, Marketing Manager at Vesta Foundation Solutions and Consultant through Ashera Marketing. Ashley breaks down what every contractor needs to know to survive and thrive in the new marketing world. Listen now!
The Transformative Impact of AI on Marketing |
1. Personalization at Scale
AI enables marketers to deliver highly personalized experiences to customers. By analyzing vast amounts of data, AI can identify patterns and preferences, allowing companies to tailor their content, product recommendations, and advertisements to individual users. This level of personalization helps increase engagement, satisfaction, and conversion rates.
2. Predictive Analytics
AI-powered predictive analytics tools help marketers forecast future trends, customer behaviors, and campaign outcomes. By leveraging historical data, these tools can provide insights into which marketing strategies are likely to be most effective, enabling companies to make data-driven decisions and optimize their resources.
3. Enhanced Customer Insights
AI algorithms can process and analyze data from various sources, including social media, customer reviews, and purchasing history. This comprehensive analysis provides deeper insights into customer preferences and behaviors, helping marketers understand their audience better and create more targeted and relevant campaigns.
4. Chatbots and Customer Service
AI-driven chatbots are revolutionizing customer service by providing instant responses to customer inquiries. These chatbots can handle a wide range of tasks, from answering common questions to assisting with purchases. By improving response times and providing 24/7 support, AI chatbots enhance the customer experience and free up human agents to focus on more complex issues.
5. Content Creation and Curation
AI is also making strides in content creation. Tools powered by AI can generate written content, such as product descriptions, blog posts, and social media updates, at a fraction of the time it would take a human writer. Additionally, AI can curate content by analyzing user behavior and suggesting articles, videos, and other media that are most likely to engage and resonate with the audience.
6. Optimizing Ad Campaigns
AI can analyze the performance of advertising campaigns in real-time and make adjustments to optimize results. This includes tweaking ad placements, targeting specific demographics, and adjusting bids to ensure the highest return on investment. By automating these processes, marketers can achieve better outcomes with less manual effort.
7. Voice Search and Smart Assistants
With the rise of voice-activated smart assistants like Amazon's Alexa and Google Assistant, AI is changing how consumers search for information and interact with brands. Marketers need to optimize their content for voice search to ensure they remain visible and accessible to this growing segment of users.
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