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5 Ways to Build Company Culture

Learn from the Best: Building Company Culture

Company culture is the heartbeat of an organization, impacting its identity, values, and the way employees interact. Cultivating a positive and vibrant culture can enhance employee satisfaction, boost productivity, and attract top talent. 

Here are five powerful ways to build a strong company culture, along with a real-life example and points of reflection:

1. Embrace Flexibility and Remote Work

In today's dynamic work environment, flexibility has become paramount for those that can accomplish it. Companies that offer remote work options and flexible schedules often find their employees more motivated and engaged. This flexibility empowers employees to balance work and personal life, fostering a healthier, happier work culture.

  • Example: Buffer, a social media management company, operates on a fully remote model. They trust their employees to manage their own schedules and work from anywhere. Buffer's culture revolves around transparency, and regular check-ins, ensuring that remote employees feel connected and valued.
  • Point of Reflection: How can I create flexibility for my employees? Where can I empower them with freedom?

2. Promote Employee Well-being

A culture that prioritizes well-being is one that thrives. Encourage physical and mental health by offering wellness programs, gym memberships, or mental health support. When employees feel cared for, they are more likely to be productive and engaged.

  • Example: Salesforce, a global leader in customer relationship management, is renowned for its commitment to employee well-being. The company offers wellness programs, mindfulness sessions, and even built meditation rooms at their offices. Their 1-1-1 model, donating 1% of product, equity, and employees' time to communities, reflects a culture of giving and caring.
  • Point of Reflection: Could I offer a gym or mental health benefit to my employees? Could I incorporate a well-being challenge into my team?

3. Encourage Continuous Learning

A culture of continuous learning keeps employees engaged and motivated. Offer opportunities for skill development, mentorship programs, and access to online courses. When employees know their growth is supported, they are more likely to remain loyal to the company.

  • Example: Google's culture of learning is renowned. They encourage employees to spend 20% of their time working on projects outside their job descriptions. Google also offers a wide range of professional development programs and access to cutting-edge research, fostering a culture of curiosity and innovation.
  • Point of Reflection: Do I feel like my team has stalled out or are they continuous learners? What training, conferences, learning could I offer to them?

4. Recognition and Appreciation

Regularly recognizing and appreciating employees' efforts and achievements can significantly impact company culture. This can take the form of awards, shout-outs in team meetings, or other creative recognition programs.

  • Example: HubSpot, a marketing and sales software company, has a unique recognition program called "HubSpot Culture Champions." Employees can nominate their colleagues for demonstrating the company's cultural values, and winners receive a paid trip to a destination of their choice. This program not only recognizes employees but also reinforces the company's cultural values.
  • Point of Reflection: When was the last time I thanked every person on my team? What is preventing me from regular appreciation?

5. Social Responsibility and Giving Back:

Encourage employees to engage in philanthropic activities and give back to their communities. Companies that promote social responsibility and volunteer opportunities not only contribute positively to society but also strengthen their company culture by instilling a sense of purpose and shared values among employees.

  • Example: Patagonia, an outdoor clothing company, is a trailblazer in corporate social responsibility. They donate a percentage of their sales to environmental causes and actively participate in environmental activism. This commitment to a higher purpose resonates with their employees and attracts individuals who share their passion for environmental sustainability.
  • Point of Reflection: Does my organization engage in civic engagement or have a meaningful cause that we care about? Can I provide my people an opportunity to spend company time volunteering towards our cause?